It has, I admit, taken me rather a long time to take 0% alcohol wines seriously. I’ve long been sceptical about their quality. But I’ve finally got my head around their importance. Why? Because I’ve managed to navigate that key stumbling block that trips up many a middle-aged man – the fact that I am not the target market.
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James Bayley talks us through Aldi’s new paper wine bottles and how the move could revolutionise supermarket drinks packaging.
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Pro-moderation campaign group Club Soda believes there is an opportunity for growth in low-alcohol drinks, though it is currently being masked by alcohol-free sales and a lack of clarity on what exactly constitutes a low-abv serve.
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Club Soda has teamed up with market research agency The Mix Global to launch the industry report ‘Free Spirited: Demystifying the audiences of alcohol-free’.
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Held between 15-17 May at the London Olympia, the London Wine Fair (LWF) has revealed a preview of what attendees might expect from the UK’s largest drinks industry exhibition.
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Jo Gilbert went along to Club Soda’s permanent bar/shop in Covent Garden to test out an innovative new concept.
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For a long time, alcohol’s advertising regulations have been clear. Led by the CAP and BCAP codes for broadcast and non-broadcast media, ASA rulings and the Portman Group’s Code of Conduct, advertising of licensed and age-restricted products in the UK should not incite people to adopt styles of drinking that are unwise, target under 18s or encourage excessive drinking. Ads cannot be portrayed as mood boosting or therapeutic, either – something Brewdog discovered when it tried to market its hard seltzer cans with a wink and a nod to industry watchdogs.
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The past five years have been busy for the soft drinks sector in the UK. Producers have had to navigate the introduction of the sugar tax, changes in drinking habits triggered by the pandemic, and now hefty price hikes across multiple food and drink categories. The adult soft drinks sector sits at the premium end of the total soft drinks category, and this is where you can find beverages made from unique ingredients and botanicals, with bold logos and artistic artwork. It’s a fun and luxurious part of the sector, but can it survive the current cost-of-living crisis?
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As the category picks up pace, Sonya Hook talks to some of the operators hoping to cash in with standalone stores.
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MPs are gathering in the House of Commons today to tackle the “confusing” labelling of low alcohol and alcohol-free drinks.
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